Marketing Psychology the Ultimate Guide (2023)

11 min readMay 9, 2019

We all like thinking we’re in control of our purchasing habits, in charge of the things we purchase, the amount we spend and where we spend it.

But what if I were to tell you what you think you’re in control of is creative and innovative marketers? Marketing in creative ways tells you what to buy and how much to spend subliminally.

You can read the Marketing Psychology original article here.

Subliminal or Psychological manipulation is typically a controversial subject. Significantly when it impacts your spending habits.

I’m not here to tell you persuasion is the key to success or to go and manipulate your demographic for profit. This article is designed to educate.

I want to dive into the psychology of marketing. Before doing that, let’s better understand what “Psychology” means.


Noun — Source: Cambridge University

“The scientific study of the way the human mind works and how it influences behaviour, or the influence of a particular person’s character on their behavior”

Marketing is all around us, on our public transport, at our workplace and even in our underwear. It’s something that our generation has become somewhat conditioned of.

It’s become harder and harder to differentiate between everyday news and a sponsored segment or publication. Everywhere you look, someone is trying to sell something uniquely or creatively.

Falling victim to these tricky marketing strategies is an everyday assurance for most. Although I’m in Australia, and our numbers are significantly lower. It’s said Americans are exposed to 4,000–10,000 ads daily.

Companies like the Walt Disney Company have come under fire many times for their studies on persuasive marketing.

“Disney has formulated the ideal execution to turn children into the perfect consumers, a process which stands as a major reason for the mass influence Disney holds today through merchandise, videos, and advertising. ”


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